Innovative Design is a design services club at UC Berkeley. The club offers 3 decals: Intro to Photoshop/Illustrator, Graphic Design Principles, and Photography Princples. The club also has (at the time of my graduation in 2017) four teams specializing in Graphic Design, Web Design, Videography and Photography. These teams take on client requests (clients can be off campus or other clubs on campus) and simultaneously learn and build their own portfolios.
From Fall 2016 to Spring 2017 I was VP of Technology, which means that I had to create all the event websites for the semester. But the biggest task I faced was redesigning the Innovative Design website.
In creating this version of the website, I started completely over. I initially followed the layout of the last version of the website, which was a home page with some big landing video, and separate pages for About, Events, Decal, and Requests. However upon further examination I saw many chances for improvement.
I wanted the home page to have some cool animation that showcased all the different design focuses of the club. Thus came the typing animation at the top of this page. However, that was the only idea I had for the home page for a while. After more brainstorming, and looking at the old about page, I realized that I needed a more visual way to display what Innovative Design was all about, and I could combine the home and about page.
The old about page was just a wall of text explaining what Innovative Design was about and how our design services worked. I decided to break up each paragraph into visual categories on the home page, since it would be the first thing that visitors to the website would see.
The old event page was a blank page, which gave me a blank slate to work with. I decided to create a vertical timeline listing the dates of each event in the coming semester, since we regularly got a lot of messages asking about upcoming events. Also, since a lot of our events were semesterly or annual, and the dates were usually decided before the beginning of the semester, it felt right to have a page where the public could be aware of events well in advance before they happen. The only thing I had to do after that was update the website regularly when the Facebook events and event websites were up.
Initially I had the social media links on the home page, on the last slide, but after feedback from the rest of the officers I decided that they should be more easily accessible from the rest of the website. Thus, I moved them to the top right section of the navigation bar, right next to Requests. Since it worked so well you can see I continued this in my current personal website (this site)!
Requests, which is the main reason for people coming to visit the website, was given a special border to make it stand out even more and make it easier to find for first time visitors.