Every holiday season, Google Search Ads team creates festive UIs to trigger on any Christmas, Hanukkah or Kwanzaa related query.
I volunteered to implement the Christmas UI in Winter 2017.
Working with the UX team, we decided to go for food-themed holidays this season. The Christmas, Hanukkah and Kwanzaa animations are therefore all food related.
Assets were given to us by the UX team and off we went to implement them!
Any related queries to Christmas, Hanukkah, and Kwanzaa triggers the respective UIs. Check them out below!
Check out the news article by Search Engine Land about the holiday decorations.